United Heroes is an employee engagement SaaS with a seasoned BDR team that had built a strong outbound motion over three years. The challenge wasn't effort or skill: it was that they'd exhausted every account they could find. The known universe was fully worked, and mapping net-new companies manually consumed most of BDR time. Research was crowding out selling.

The team ran multiple prospecting tools to compensate, but the core problem remained: no fresh accounts to call. They needed a way to surface genuinely new companies that matched their ICP, without adding headcount.

• 3x SDR client-facing time. Research collapsed out of the BDR day and back into a background workflow.
• 1,000+ new ICP accounts surfaced via lookalike: a fresh universe after three years of recycling the same list. “The lookalike feature was the unlock: for the first time, I could give our teams genuinely fresh companies they'd never touched.”
• -56% prospecting tool licenses. Tamtam covered both account discovery and contact enrichment, so the seat count came down without losing coverage.

“We identified over 1,000 net-new ICP accounts, enriched 3,000+ contacts, and cut our licenses from 9 to 4,” Emma said. “Tamtam covers our volume needs at a fraction of the cost.”

Using the existing customer base as seeds, Tamtam generated net-new ICP accounts the team had never touched. BDRs opened outreach on fresh companies rather than recycling the same list. Contacts were enriched inside Tamtam and synced to the CRM without the CSV loop, collapsing the research tax on the BDR day.

The team is experienced and knows their process well. Adopting a new tool needed to feel like an upgrade, not a disruption. Hands-on onboarding embedded Tamtam into existing workflows from day one rather than asking reps to change how they work. “The partnership approach is what made the difference between a tool that sits unused and one that becomes part of the daily workflow,” Emma said.